EatStreet.com: takeout done right

Using EatStreet.com is easy even for novice web users.  Go to EatStreet.com/Oshkosh, type in a delivery address and find a restaurant.  In Oshkosh, there are 14 restaurants to choose from.

 “Used your site for the first time today and got some Papa John’s Oshkosh,” Jake White posted on Facebook. “It was so good.”

Eatstreet.com was initially formed as Madison-based BadgerBites.com in February 2010 to compete with an existing service that charged a user fee. The founders felt the company could create a better website and a better restaurant user experience that did not charge this fee to the customer.

The Oshkosh market opened in February 2012 as OrderOshkosh.com.  After the opening of 16 markets across the U.S., the decision was made to consolidate to one nationwide name.  EatStreet.com was officially launched in January 2013 and is not looking back.  With funding to open two markets per month, the company hopes to have 40 markets operating by the end of 2013.

EatStreet.com works closely with member restaurants to provide an online presence for their customers.  Once visible on the EatStreet .com platform, restaurants can take advantage of optional features such as fully functional websites with online ordering, ordering from their current websites and mobile websites at no additional cost. 

 “They did what they said they would,” owner of Niko’s Gyros Greg Gorgolis said.    “EatStreet has provided effective online marketing without cannibalizing my business.”

As a secondary source of customers it has been welcomed, but newly relocated Glass Nickel Pizza has an existing north-side customer base already providing sufficient traffic.  Still, the convenience for users and the online marketing provided for restaurants cannot be understated.

 “There is increased traffic from the university but it’s not my bread and butter,” co-owner of Glass Nickel Pizza Jon Doemel said.

Not only can costumers save valuable time and avoid battling blizzards for take-out, they can also help a worthy cause.  

EatStreet.com’s Director of Operations, Kara Murphy, said the company continuously works with the Oshkosh community.

“We partner with nonprofits in the area and donate 5 percent of our profits from each order to the nonprofit of the customer’s choice,” she said.